Socially Conscious Entrepreneurs

Socially Conscious Entrepreneurs | By Chad Brooks, BusinessNewsDaily 22 JUN

Socially responsible business practices — including organic, fair trade, handmade, giving back and going green — are becoming the norm for for-profit, as well as nonprofit, businesses. We’re committed to covering this side of small business with our weekly wrap-up of news affecting businesses that have embraced this socially responsible model, combining a for-profit business with nonprofit sensibilities.

The Vatican's view
Add the Vatican to the list of those weighing in on the need for socially responsible businesses. Carol Glatz of the Catholic News Service reports on the recent Executive Summit on Ethics for the Business World, during which Cardinal Tarcisio Bertone, the Vatican’s secretary of state, said that there is no way businesses can remain ethically neutral. Bertone said business leaders must have a social conscience and see their work as part of a new social contract with the public and civil society.

Catching mom's eye
Socially responsible businesses looking to attract moms with their online marketing better be offering them something worth their while. A BusinessNewsDaily report this week points to new research that says two-thirds of moms preferred coupons and discounts in ads, while less than half wanted ads that simply provide useful information. In addition, the study from About.com found that online ad tone and format also are important to moms.

Free Online AdvertisingSee What $75 of Free Google Ads Can Do For Your Business. Try It Now!www.Google.com/AdWordsFranchises under $10,000Franchises for less than $10K. 100's of low cost franchises.Franchise.FranchiseGator.comA Perfect Business PlanWe Write The Business Plan For You. Free Business Plan Samples & Quote.www.Ethos360.com/Business-PlansAds by Google Higher education
Those searching for a higher education degree in social responsibility should check out a guide from the University of Wisconsin. The Big Ten school has released a guide on the numerous colleges across the country that offer programs with a focus on sustainability. Universities with their own offerings include Michigan, North Carolina, George Washington, Stanford and Yale.

Ditching the catalog
In an eco-friendly move that’s also lightening the load of its sales force, one clothing company is going electronic with its catalogs. BusinessNewsDaily writes this week about the Tom James Co., a clothing and apparel manufacturer that has replaced its sales team's printed catalogs and brochures with electronic versions pre-loaded onto iPads. Each member of the company’s 450-member sales force is equipped with iPads.

Lights, camera, action
Socially conscious businesses wanting to pump up their public relations potential need to use video, according to one expert. David Murdico, managing partner of Supercool Creative, a Los Angeles-based viral marketing agency specializing in online video creative, writes this week that video can bring the positive actions of these businesses to the forefront and help move brands closer to both new and existing fans and customers. The advice was part of Murdico's top 10 ways that video can be used by PR professionals to help brands tell their stories.

Truth or myth?
Social entrepreneurs should not let myths hold them back from starting their own venture. This week, BusinessNewsDaily dispels some of the top urban legends of the business world. The largest — that 50 percent of businesses fail — isn't true, according to the Small Business Association, which says seven out of 10 businesses survive at least two years.

We hear about a lot of socially responsible businesses each week. Here are this week’s favorites:

Apple Visual Graphics: An environmentally friendly printing company that has cut petroleum-based products out of the printing equation. The business is recognized by the Forest Stewardship Council and certified by the Rainforest Alliance as a green printer.
On Twitter @AppleVisualNYC

JP Selects: An online site featuring eco-conscious health and beauty products. A percentage of the proceeds from sales of JP Select's brand partners’ products will go to the Grow Appalachia hunger initiative and John Paul DeJoria’s Peace, Love and Happiness Foundation, which supports humanitarian efforts worldwide.
On Twitter @JPSelects

Mar Y Sol: A socially responsible brand that collaborates with artists in New York and artisans in Madagascar to create authentic handmade accessories using natural materials sourced from forests in Madagascar. The sale of the products enables families in Madagascar to gain economic independence.
On Twitter @MarYSolBags